PROFAMILIA:
Mission
We support people in the full exercise of their sexual and reproductive rights, contributing to equity and poverty reduction.
Vision
To be the market’s preferred choice for the comprehensiveness, coverage, and accessibility of our services.
Objectives
- To develop and strengthen our services and products in the areas of family planning and sexual and reproductive health.
- To promote and defend the exercise of Sexual and Reproductive Rights so that adult men and women, adolescents, and youth can enjoy a healthy and satisfying sexual life—free from all forms of discrimination, coercion, and violence—and make free and informed decisions about their reproductive lives.
- To develop social projects aimed at Colombia’s poorest, most vulnerable, and marginalized populations, promoting and defending their Sexual and Reproductive Rights, and improving access to family planning and sexual and reproductive health services and information.
- To strengthen our national and international presence through research, training, and technical assistance in the development of family planning and sexual and reproductive health programs.
- To maintain institutional financial strength for the development of innovative programs and projects, in line with the transparency and ethics that have always defined us.
Institutional Values
- Financial sustainability
- Assertive communication
- Service excellence
- Innovation
- Social impact
- Teamwork
- Integrity
Profamilia, OES member
In 2024, we became members of the Organization for Health Excellence, a private, non-profit organization that promotes and leads the improvement of healthcare quality through the management of institutions in the health sector.

Profamilia IPS:
Mission
To guarantee the sexual and reproductive rights of the population through the provision of high-quality health services, guided by the principles of diversity, inclusion, and equity. We also train students and health professionals through knowledge management.
Vission
To be the preferred healthcare provider (IPS) in sexual and reproductive health services, standing out for accessibility, comprehensive coverage, and a strong commitment to innovation and medical education.